Company Logos: Kids Know Them

there are many companies out there that will take a long hard look at their logo and change it to suit the needs of an audience. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.

So many companies adopt this method of havign a simple logo but is there for brand recognition or anything else. I would not say that this is a bad thing because many of the products these companies do actually help children to learn.

LEGO

Lego is one of the biggest brands that is known to kids all over the world, then think of all of the fully grown adults that still use it. Their log is so simple with the Lego name in capitals with a red background. Lego is something that is almost recognised by everyone in the world,., is this what has made them so popular.

Play-Doh

One of the small facts about Play-Doh is that it used to be wallpaper remover until someone spotted children using it to make Christmas decorations then of course it became what we see it as today. 95 million tubs of this stuff are sold every single year but the real amazing thing is that the logo is almost identical to Lego, red background white writing anyone. Seeing any similarities in these logos so far?

Fisher-Price

Another company with another custom logo design and once again you will see the logo with white text and a red background.

Could the reason behind this be that children are able to recognise these colours more than others?

As people get older the colours seem to change and you will not see anything like this when it comes to sports logos or other business ones.